Indonesian Tourism Journal

12 authors from Indonesia, Philippines, Timor Leste, Singapore & Malaysia contributed to a diverse collection of research that investigates the evolving landscape of tourism governance, cultural engagement, and digital marketing in Indonesia’s regional destinations. The first article, Evaluation of Public Service Performance of the Government at the Lingga Regency Tourism Office by Geby Gita Srinita, Wan Jesica Febrianty, and Rizqi Apriani Putri, assesses the effectiveness of government service delivery in the tourism sector of Lingga Regency, identifying key factors that affect performance and proposing administrative improvements to enhance public satisfaction. The second article, Implementation Dynamics of Mangrove Ecotourism Governance in Tanjungpinang Coastal Area: A Grindle-Based Analysis by Siyardi Fatmo, Rumzi Samin, Edy Akhyary, Armauliza Septiawan, and Rudi Subiyakto, applies Grindle’s policy implementation framework to evaluate the institutional and socio-political dynamics in managing coastal mangrove ecotourism, offering insights into the challenges and potential reform strategies in Tanjungpinang. The third article, Walking Tour and Culture: Fostering Cultural Collaboration Through Tourism by Prita Febriani and Islakhul Muttaqin, explores the synergy between walking tours and cultural exchange initiatives as innovative tools for fostering deeper community-based tourism experiences and intercultural collaboration in urban settings. The fourth article, Cultural Narratives in the Development of Traditional Markets as Authentic Tourism Attractions in Yogyakarta by Hisyam Syafii, Nur Khofifah Saadiah, and Rudyn Alaldaya, delves into how traditional market spaces in Yogyakarta are being reimagined as cultural tourism destinations through storytelling, heritage conservation, and local participation. The final article, An Analysis of the Effectiveness of Social Media as a Promotional Tool for Perlang Tourism Village by Devylia Devylia, examines the strategic use of digital platforms in promoting rural tourism destinations, specifically evaluating how social media influences tourist engagement and destination branding in Perlang Village.