SWOT and PEST analysis in tourism management in Bintan Regency
DOI:
https://doi.org/10.69812/itj.v1i1.21Keywords:
SWOT, PEST, TourismAbstract
The Tourism Program Bintan Regency aims to develop and enhance the region's tourist attractions, destinations, and creative economy. The program focuses on developing and managing tourist attractions, monitoring and evaluating their management, and providing infrastructure and facilities. Marketing is also a crucial aspect, aiming to promote the region's attractions to domestic and international audiences. The SWOT and PEST analysis highlights Bintan Regency's strengths, including its natural attractions, rich cultural heritage, and friendly local community. However, it also identifies weaknesses, such as limited infrastructure, limited human resources, and limited marketing budget. The PEST analysis emphasizes the importance of considering multiple factors when analyzing the current situation of tourism in Bintan Regency. The Political factor influences the industry through government policies and regulations, while the Economic factor drives growth through investment and revenue generation. The Social factor contributes to sustainable tourism development through community engagement and participation, while the Technological factor increases accessibility and reach through mobile technology and online travel agencies. To overcome potential obstacles and challenges, such as limited infrastructure and amenities, competition from other destinations, climate change and environmental concerns, effective planning and management, and human resource development, Bintan Regency must leverage its strengths, address its weaknesses, consider external factors, and acknowledge potential challenges. By doing so, it can establish itself as a competitive tourist destination that attracts visitors from around the world.
Downloads
References
Andoh-Baidoo, F. K., Babb, J. S., & Agyepong, L. (2012). E-government readiness in Ghana: A SWOT and PEST analysis. Electronic Government, 9(4), 403–419. https://doi.org/10.1504/EG.2012.049727
Bonnici, T. S., & Galea, D. (2015). PEST analysis. Wiley Encyclopedia of Management, 12, 1–7.
Bungin, B. (2015). Analisis data penelitian kualitatif. Rajawali Pers. https://onesearch.id/Record/IOS13916.INLIS000000001009756
Carruthers, H. (2009). Using PEST analysis to improve business performance. In Practice, 31(1), 37–39. https://doi.org/10.1136/inpract.31.1.37
Dinarto, D., Wanto, A., & Sebastian, L. C. (2020). COVID-19: Impact on Bintan’s Tourism Sector. S. Rajaratnam School of International Studies. www.rsis.edu.sg
Ha, H., & Coghill, K. (2008). E-government in Singapore : A SWOT and PEST analysis. Asia-Pacific Social Science Review, 6(2), 103–130. https://research.monash.edu/en/publications/e-government-in-singapore-a-swot-and-pest-analysis
Higgins-Desbiolles, F. (2021). The “war over tourism”: challenges to sustainable tourism in the tourism academy after COVID-19. Journal of Sustainable Tourism, 29(4), 551–569. https://doi.org/10.1080/09669582.2020.1803334
Hudson, S. (2011). Working together to leverage film tourism: Collaboration between the film and tourism industries. In Worldwide Hospitality and Tourism Themes (Vol. 3, Issue 2, pp. 165–172). Emerald Group Publishing Ltd. https://doi.org/10.1108/17554211111123023
Humphrey, A. (1960). The SWOT analysis method. Mento Park, CA.
Iskandar, W. R. (2020). Laporan Tahunan Dinas kebudayaan dan pariwisata Kabupaten Bintan tahun 2020.
Kedang, R. N. M., & Soesilo, N. I. (2021). Sustainable tourism development strategy in Bintan Regency based on Tourism Area Life Cycle. IOP Conference Series: Earth and Environmental Science, 716(1), 012138. https://doi.org/10.1088/1755-1315/716/1/012138
Kurnianingsih, F., Nazaki, N., Adhayanto, O., Putri, R. A., & Mahadiansar, M. (2022). Community-Based Tourism Development Strategy in Bintan Regency, Indonesia. Journal of Public Policy and Administration, 6(2), 76. https://doi.org/10.11648/J.JPPA.20220602.12
Marina, H. (2012). Ekonomi politik Pariwisata kawasan wisata lagoi Kabupaten Bintan. Jurnal Fakultas Ilmu Sosial Dan Ilmu Politik.
Miller, F. P., Vandome, A. F., & McBrewster, J. (2011). PEST Analysis. VDM Publishing.
Moleong, L. J. (2012). Metodelogi penelitian kualitatif. Remaja Rosdakarya.
Muzdalifah, H. (2019). Strategi Badan Penanaman Modal Dan Promosi Daerah Dalam Meningkatkan Investasi Bidang Pariwisata Di Kabupaten Bintan Provinsi Kepulauan Riau (Studi Di Badan Penanaman Modal Dan Promosi Daerah). UMM.
Nasrullah, N., & Susanty, S. (2020). Pemasaran Pariwisata: Konsep, Perencanaan & Implementasi.
Okparizan, O., Sumaryana, A., Muhafidin, D., & Sugandi, Y. S. (2019). Kapasitas Organisasi Dalam Pengembangan Pariwisata Desa : Studi Kasus Desa Wisata Kabupaten Bintan. Mimbar : Jurnal Penelitian Sosial Dan Politik, 8(1), 9–16. https://doi.org/10.32663/JPSP.V8I1.773
Oktaviana, R. F., Muhammad, A. S., Kurnianingsih, F., & Mahadiansar, M. (2021). Internal Condition Analysis on Tourism Development of Bintan Regency 2019. Indonesian Journal of Tourism and Leisure, 2(1), 51–61. https://doi.org/10.36256/IJTL.V2I1.129
Pickton, D. W., & Wright, S. (1998). What’s SWOT in strategic analysis? Strategic Change, 7(2), 101–109. https://doi.org/10.1002/9780470446324.CH3
Prakoso, A. A., & Lima, Y. A. De. (2019). Strategi Pengembangan Pariwisata Kreatif Berbasis Masyarakat (Community-based Creative Tourism) Di Bintan. Journal of Tourism and Creativity, 3(2), 101–114. https://doi.org/10.19184/JTC.V3I2.14006
Rakesh, C. (2014). PEST Analysis for Micro Small Medium Enterprises Sustainability. Msraus-Jmc, 1(1), 18–22. https://www.semanticscholar.org/paper/PEST-Analysis-for-Micro-Small-Medium-Enterprises-Rakesh/5cf10c661ae52a647ec7f8511c182ecf0d98a12b
Rusyidi, B., & Fedryansah, M. (2018). Pengembangan pariwisata berbasis masyarakat. Focus: Jurnal Pekerjaan Sosial, 1(3), 155–165. https://doi.org/10.24198/focus.v1i3.20490
Safaeva, S. (2020). MICE tourism: opportunities, priorities, problems, prospects. Journal of Environmental Management and Tourism, 11(8), 1–48. https://doi.org/10.14505//JEMT.11.4(44).15
Setiawan, R. I. (2016). Pengembangan sumber daya manusia di bidang pariwisata: Perspektif potensi wisata daerah berkembang. Jurnal Penelitian Manajemen Terapan (PENATARAN), 1(1), 23–35. https://journal.stieken.ac.id/index.php/penataran/article/view/301
Shabanova, L. B., Ismagilova, G. N., Salimov, L. N., & Akhmadeev, M. G. (2015). PEST-analysis and SWOT-analysis as the most important tools to strengthen the competitive advantages of commercial enterprises. Mediterranean Journal of Social Sciences, 6(3), 705–709. http://dx.doi.org/10.5901/mjss.2015.v6n3p705
Sharpley, R. (2020). Tourism, sustainable development and the theoretical divide: 20 years on. Journal of Sustainable Tourism, 28(11), 1932–1946. https://doi.org/10.1080/09669582.2020.1779732
Sholeh, C. R., Barsei, A. N., Nuari, A., & Firman, F. (2022). Policy Adoption of the Travel Bubble in Increasing Tourism in Bintan Regency, Riau Islands Province. Jurnal Manajemen Pelayanan Publik, 6(1), 52–64. https://doi.org/10.24198/JMPP.V6I1.41001
Slamanig, M. (2012). PEST analysis hungary: Country Evaluation and selection of Hungary. GRIN Verlag.
Stosic, I., Nikolic, D., & Zdravkovic, A. (2012). PEST Analysis of Serbia. Economic Analysis, 45(1–2), 59–73. https://ideas.repec.org/a/ibg/eajour/v45y2012i1-2p59-73.html
Talib, M. S. A., Hamid, A. B. A., Zulfakar, M. H., & Jeeva, A. S. (2014). Halal logistics PEST analysis : The malaysia perspective. Asian Social Science, 10(14), 119–131. https://doi.org/10.5539/ass.v10n14p119
Zebua, M. (2016). Inspirasi Pengembangan Pariwisata Daerah. Deepublish.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ady Muzwardi, Gulmok Simbolon
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Indonesian Tourism Journal This work is licensed under
a Creative Commons Attribution-ShareAlike 4.0 International License
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
